"Even more remarkable has been our growth relative to such venerable and mainstream opinion publications as The Nation and The New Republic, with our traffic regularly exceeding the former and surpassing the latter by some 60%. From the early 1980s onward, TNR had regularly been ranked for decades as America’s most influential opinion magazine ..."
It’s an ill wind that blows no good. Although the early months of 2020 have been a horrible time for the world, starting with the American assassination of Iran’s top military leader and soon afterward marked by the worldwide Coronavirus outbreak, our small website has gained a great deal of additional readership from these events, and our willingness to provide a perspective regularly absent from mainstream outlets.
January easily broke all traffic records and March totally eclipsed them once again, representing roughly a 50% increase from our totals just 13 or 14 months earlier. According to Alexa, our traffic rank now easily exceeds that of nearly all other alternative websites of the Left or the Right, often by a very wide margin. For example, this standard metric suggests that our traffic is roughly ten times or more greater than that of various rightwing outlets such as Takimag, VDare, or American Renaissance, and exceeds leftwing Counterpunch by a factor of 3.5.
Even more remarkable has been our growth relative to such venerable and mainstream opinion publications as The Nation and The New Republic, with our traffic regularly exceeding the former and surpassing the latter by some 60%. From the early 1980s onward, TNR had regularly been ranked for decades as America’s most influential opinion magazine, and my own political activities reached their media high-water mark in 1999, when I graced their cover. Therefore, I find it totally astonishing that just a few years after launching this webzine, we have pulled so far ahead, despite the enormous residual traffic still flowing to TNR‘s many decades of important archives.
Obviously, the Alexa metric may or may not be a reliable measure of readership, especially given its unspecified internal formula, presumably based upon some combination of pageviews, visits, and time spent on site. But the numbers from its competitor SimularWeb seem to tell a somewhat similar story. According to that firm, our monthly visits are actually still 10% below that of TNR, but our overall pageviews are 50% greater while the total time spent on our website exceeds TNR by more than 300%, an enormous margin. Our webzine seemingly draws visitors for many minutes rather than just tens of seconds.
Certainly a very important factor behind this recent dramatic growth has been our early and heavy coverage of the Coronavirus epidemic, which begin in earnest while the topic was largely ignored by the rest of the media. As an example, we ran seven different pieces on that topic in January, totaling some 25,000 words, followed by another twenty-odd articles in February, including one by Anatoly Karlin bearing the provocative title “Corona Will Kill Millions & Crater the World Economy”.
Last month we also ran the lengthy comments of a purported 40-year veteran of American biodefense, who drew upon his expertise to strongly suggest that the Coronavirus may have been an American biowarfare attack against China (and Iran), which afterward resulted in horrifying accidental blowback to our own country.
Most recently, my own piece pointed to California public health officer Dr. Sarah Cody as the courageous individual whose prompt action in mid-March may have saved a million American lives, and it received a great deal of readership and distribution, being Tweeted out by a MSM journalist at Politico. Although California had been the original epicenter of the Coronavirus transmission outbreak, our current per capita death rates are now running some twenty-five times lower than in New York, and I think a great deal of the credit goes to Dr. Cody and her colleagues.
I’m also very pleased to announce that Michelle Malkin, a prominent conservative author and columnist since the 1990s, has now joined us as a regular columnist, and transferred her past writings to our website. Her very extensive archives total nearly 15,000 posts and columns, amounting to well over 6 million words, and may now easily be searched by text or stratified by date or topic.
Finally, for comparison purposes I’m providing a table showing our own Alexa traffic rank compared with that of several dozen mostly alternative media websites of the Left and Right, along with a few more mainstream ones. This is followed by a similar table showing our relative gain over the last few years.
(Note that for traffic rankings, smaller are better, i.e. in April 2020 we were ranked about the 14,000th most popular website on the Internet)
|Alexa Traffic Rankings|
|Website||Apr 2020||Jan 2020||Jan 2019||Jan 2018||Jan 2017||Jan 2016|
|The Unz Review||13,951||15,510||26,908||33,569||39,119||46,980|
|The New Republic||22,420||23,371||19,086||15,515||11,383||10,205|
|The American Conservative||36,591||27,898||32,781||39,363||34,096||37,693|
|Signs of the Times||56,643||23,968||25,367||18,002||14,755||18,978|
|Moon of Alabama||74,369||106,656||77,987||103,935||75,814||166,737|
|The Right Stuff||89,322||135,833||48,170||39,503||41,539||102,741|
|American Herald Tribune||109,773||62,644||206,955||149,470||153,977||205,437|
|The Vineyard of the Saker||132,920||183,675||42,566||55,249||44,295||76,101|
|The Daily Stormer||147,115||59,882||18,124||—||17,258||40,255|
|Op Ed News||155,850||130,897||213,217||200,404||79,623||80,713|
|Paul Craig Roberts||306,220||186,579||74,398||64,018||48,201||42,958|
|Counter Currents Publishing||321,779||182,358||134,892||126,374||111,370||222,925|
|The Occidental Observer||742,952||702,691||210,911||177,970||142,140||214,917|
|Traffic Rank||Relative UNZ.com Percentage Gain|
|Website||April 2020||From 1/16||From 1/17||From 1/18||From 1/19|
|The Unz Review||13,951||—||—||—||—|
|The New Republic||22,420||+640||+452||+248||+127|
|The American Conservative||36,591||+227||+201||+124||+115|
|Signs of the Times||56,643||+905||+976||+657||+331|
|Moon of Alabama||74,369||+50||+175||+72||+84|
|The Right Stuff||89,322||+193||+503||+444||+258|
|American Herald Tribune||109,773||+80||+100||+77||+2|
|The Vineyard of the Saker||132,920||+488||+741||+479||+502|
|The Daily Stormer||147,115||+1,131||+2,290||—||+1,466|
|Op Ed News||155,850||+550||+449||+87||+41|
|Paul Craig Roberts||306,220||+2,300||+1,681||+1,051||+694|
|The Occidental Observer||742,952||+1,064||+1,366||+904||+579|
Source: Unz Review