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BOOZE CRISIS: Russians Forced to Drink Less Vodka

If a lack of cheap booze can't bring Russians to their knees, then nothing ever will

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The rise in the price of spirits has led to a reduction of its consumption in Russia. Last year Russians drank 5.3 percent less intoxicating drinks than in 2014 the newspaper ‘Izvestia’ published the other day, with reference to a study by the Nielsen company. 

Russians have particularly grown cold on gin and tequila — their sales fell by 20.3%. They bought 13.8% less whiskey by volume in Russian stores.

Nielsen concludes:

“Imported alcoholic drinks display a sad tendency: there’s a decline in sales of the majority of drinks due to an increase in their prices” 

Russians purchased 5.3% fewer liters of alcohol but they only spent 1.5% less than in 2014. Analysts note that they more readily buy up domestic alcoholic beverages.

Last year 4.9% fewer people bought vodka than the previous year; brandy – 6.2%, cognac – 7.8%

 

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