A 1954 Look at Iconic GUM Mall on Red Square (Video)
An intriguing insight into the workings of the elegant department store that sits opposite the Kremlin
Subtitle by Julia Rakhmetova
If you have ever been to Moscow, you couldn’t have missed it: the State Department Store, or GUM. Designed by great Russian architects in the 1800s and situated right across the Red Square from the Kremlin wall, it is THE Russian Store, a cult place for locals and natives.
Watch this nostalgic video from 1954: it will you give you an idea of how it worked then – not just what it sold but how the whole infrastructure was organized with kilometers of underground supply chains and dozens of elevators.
In those days, the re-opening of GUM in all its splendor was a sign of post-war recovery. Later it became symbolize of Soviet life: better supplied than ordinary shops, it was criss-crossed by lines at every counter.
Now it has lost that democratic flavor and showcases eхpensive boutiques.